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How to Write a Good Specific Aims Page 

This NCI SBIR PLAN Webinar Series focuses on: How to Write a Good Specific Aims Page


The specific aims page is a critical part of an SBIR/STTR application. The aims page should be treated as a standalone page from which a reviewer can gain a reasonable understanding of the critical components of the project without reading any other parts of the application.

The first half of the aims page should cover key background information, highlighting the product, its significance, and innovation. The second half of the aims page should state the specific aims and milestones to be completed. Applicants are only allowed one-page for their specific aims.

In this PLAN series, prior SBIR/STTR awardees with a variety of cancer technology products such as therapeutics, diagnostics, devices, and digital health explain how they tackled various issues related to writing a good specific aims page, including but not limited to adding quantitative milestones, writing aims page for fast track or phase 2 applications, and more. Please find advice videos from each panelist below.


  • Time budgeting
  • Addressing competitive landscape
  • Specific features for therapeutics
  • Quantitative milestones
  • Considerations when resubmitting your application


  • Differentiating between SBIR and traditional academic grants
  • Highlighting innovation
  • Specific features for diagnostics
  • Quantitative milestones

Digital Health

  • Highlighting significance and clinical impact
  • Specific features for digital health
  • Quantitative milestones
  • Considerations for fast-track applications


  • Getting started
  • Providing sufficient detail
  • Specific features for devices
  • Quantitative milestones
  • Considerations for Phase 2 applications

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